Usual: core user journey
Tasked with optimizing user experience by conducting user interviews and performing A/B testing. Tested what content works better: product focused vs value proposition focused. Responsible for the evolution of the product page design to introduce a monthly program.
Current Usual homepage: Product-focused, A/B tested.
Alternate Usual homepage: Value proposition focused. A/B tested.
The product page evolved to be more value proposition focused. Updated to include customer reviews on the top. Decluttered the e-commerce section and created a hierarchy between monthly and one-time purchase options.
The initial product page was updated to test the success of a monthly product offering. After analyzing the results, the updated product page (shown above) was shipped.
Cart overlay design updated to fit above the fold with added functionality. Reorganized to remove clutter for seamless user interaction.
Initial cart overlay design.