Vinebox: Core user journey
Vinebox offers users the option to try different wines from around the world in a smaller glass quantity instead of purchasing the full bottle. Before I joined the team, the box was only offered quarterly in a subscription format. One of the projects I championed after joining the team was to redesign the subscription user journey to be more seamless and also added functionality to allow users to purchase boxes as a one-time purchase, generating a larger customer base and more revenue.
A collection page was introduced as we added the option to purchase one-time boxes The quarterly subscription box was redesigned for improved usability and a more seamless user experience by reducing the number of screens the user goes through to sign up.
A one-time purchase product page was introduced.
The quarterly subscription box user journey was redesigned for easier interaction and to reduce friction by cutting down the number of screens the user goes through before placing an order.