To expand on Usual’s core SKUs, the spritz cans were added to the Usual line. I was responsible for the visual language of the cans, the project involved designing labels, packaging, and developing the digital presence of the can. Developing a digital presence included designing the website, emails, social media content, and photography. Worked in collaboration with David Mcgillivray and the in-house marketing team for the development and launch of the cans.